Consumer behaviour toward online shopping platform
Consumer behavior towards online shopping platforms
It is observe that the consumer behaviour towards online shopping platforms depends on a number of factors these vectors are as follows
Convenience,price perception, trust and security, website quality, social influence.
Now we are going to deep dive into some of the factors and try to find out of how these factors affect the consumers perception.
With reference to the first factor that is convenience it is observed that the people who received their products throuhh online shopping on time find online shopping method very convenient.
Some people also find the ability to compare the product online very useful the ability to buy the product 24/7 using the useful the information available about the product online also makes it easy for them to buy the product online
Compare one product with the another and choose the best one for them also makes online shopping very preference
Now coming to the second factor that is the price perception it is observed that online serving platform of a better discount because of the bulk Sourcing the prices are very competitive and there are flash sales and promotional offer which also improve the point of view of customers for online shopping platform.
This is also observed that while using online shopping platform customer feel safe sharing there Digital information for the payment of the product as the as the online shopping platform uses digital security features and their return and refund policies are very clear this create convenience and confusion free operation for the customer .
The quality of the website also influences the choice of customers while using online shopping platform the shopping platforms which provides safe and easy navigation are very popular and the ones which provide good product images and description are very much popular among the customer.
While online shopping customer also uses reviews and rating these reviews and ratings influence their purchase decision
Recommendation from friends or family influence the choice of customer while doing online shopping social media discussion and influencers also affect the perception of customer while doing online shopping. There are some other factors which are also involved which includes the customer mind and perception about doing online shopping
One of the factor is logistics and supply chain management, the online shopping platform which provides very good Logistic and supply chain services which are very efficient towards delivery and deliver to customer with minimum amount of money charged and minimum time are preferred these features are also very appreciated by the customer.
Also some online shopping platform provide options to the customer which are very personalised and customised according to customer needs are preferred nowadays a lot. Some of the most commonly used online shopping blood warms are at follows flipkart, myntra, amazon, zomato, swiggy instamart etc.
